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Sudhir Sharma graphic designer / India
Asiabeat - A clash of signs and symbols
10 / 11 (Sat)9 : 00 - 11 : 45
C5 (Room 131-134)

Founder, Director, Creative Director of Elephant Design Private Limited. Very keen observer of Visual forms of communicating in culture- Mr. Sharma is one of the five founders of the Elephant Design and has been a Director on the Company's board since inception in 1989. Today Elephant has 70 people, it is the largest integrated design office in India and works in domains of design consultancy and design services. Elephant works for most of the top Industries in India in domains as diverse as Automobiles, Banking and IT. Elephant also does design projects for various Non Government Agencies, in the areas of Watershed management, garbage collection, social health and AIDS issues. Sudhir also founded and is on the board of 'Virtual Elephant Private Limited' since 2000. Virtual Elephant is a design company which works in the areas of Internet, Human Machine Interfaces, Interactive programme development for trainings and education, Software development for Internet Technologies. Sudhir is on the advisory council to help structure and formulate a course on Design Management. He was invited as a panelist on a lecture by Dr. Peter Zyk of Design Zentrum in Mumbai. Sudhir participated in Design Forum in Singapore in 2000, was invited as a panelist and as a speaker at Icograda event held at NID, Ahmedabad this year. Sudhir has extensively lectured on Design, Design Management, Design and Culture at NID, MICA, Pune University, school of Mass Communication at Symbiosis deemed University, Schools of Management. Sudhir is moderator and founder of a very active e-group for professional designers. It has 180 professional designer members. Sudhir is also one of the core founders of newly constituted INGRAF ( Indian Graphic Designers Forum). Sudhir continues to lead teams on integrated design projects and provide vision for Elephant Design and design in India. He has published a book on Pune and is working on three more publications currently. He graduated from the faculty of Visual Communication at the National Institute of Design, Ahmedabad (NID) in 1989. Sudhir has been very concious of spreading design awareness and contributes regularily to course contents at Design Schools as advisors.

www.elephantdesign.com

Annual Report for Bajaj Auto Limited (2002)

Boutique Showroom Design (Planet Bajaj) for Bajaj Auto Limited (2001)

Packaging Design for Dinshaw's Icecreams (2000)

Exhibition Design for Tata Consultancy Services (2002)