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The theme of this Congress is VISUALOGUE: Quality of Information. What image does this bring to mind?
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It is important to understand the client's message and to interpret that message with clarity, meaning, spirit. The hierarchy of information must be recognized while the form of conveyance for the interpretation is critical.
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Please describe one of your recent concerns or themes of interest, either within your field or personally.
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As an illustrator (as well as designer) I am concerned about the deminuation of interest and markets in illustration. With the use of computers and stock imagery, editorial and advertising illustration has been trivialized.
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What are your expectations for this Congress? Alternately, what fruit do you expect the Congress to bear?
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Conferences and conventions must inform and inspire. We want to know the work of respected peers, we want to broaden our view of the design world including the technology that will help our work. Exchanges with colleagues are important.
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Please provide us with a message directed to the younger generation (design students and young working designers).
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It is important to be able to convince, verbally, that your graphic solution is correct. You have to speak the client's language. Try to deal directly with the decision maker.
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Concerning your partnership with various clients, please describe the kind of relationships you have built in the past, and/or the kind you expect to build in the future.
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There are no two clients that are alike. I have to size up each, consider their situation: corporate clients are different from entrepreneurial ones. Both kinds are concerned with costs but their different personalities must be guaged. Clearly, our modern communities are grappling with regional and cultural discord and face serious economic challenges. Given this environment, how might designers make the most vital contribution to society today?
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Please answer the following question in the form of a message directed toward mature professional designers. Clearly, our modern communities are grappling with regional and cultural discord and face serious economic challenges. Given this environment, how might designers make the most vital contribution to society today?
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We have a responsibility to society as well as our commercial clients. The world is getting smaller. Worldwide information is instantly dispensed. Design that expresses views on health or other social causes can make a difference. Advanced, industrial societies can use design to help less developed ones. No single poster for peace will have any effect but a multitude may make a small difference. It is worth the effort.
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| In light of this answer, what are your thoughts about the meaning of--and possibilities for--the design profession in the society of the future? |
Those who can change social and political policy (assuming the policy is positive) must be educated to use design in the most efficient and creative manner. We must use the tools of advertising and marketing, using visual image and written word, to affect change. |
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